Quartz Business Media approached me to create a high-energy promotional video for The World Vape Show, to be used across their website and email campaigns. The video needed to capture the scale and excitement of the event, highlight key USPs such as the Dubai World Trade Centre location, and speak directly to the value points of the target audience, while still clearly communicating essential information like dates and location. Alongside this, they were keen to explore new visual directions for the event and understand how motion graphics could elevate their existing content.